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Evinrude donates new boat and engine to Milwaukee Riverkeeper at annual spring cleanup




STURTEVANT, Wis., April 30, 2019
– Evinrude and Alumacraft announced today the donation of an Alumacraft boat powered by an Evinrude E-TEC engine to the Milwaukee Riverkeeper. The boat and engine will be used to support Milwaukee Riverkeeper’s mission to protect and restore Milwaukee’s waterways. The boat’s maiden voyage was part of Evinrude employee volunteers' on-the-water cleanup efforts during the 24th Annual Milwaukee Riverkeeper Spring Cleanup event, which took place April 27, 2019. The new boat joined the fleet of Evinrude-powered boats as volunteers picked up trash and debris from the Milwaukee River.

This year marked the third consecutive year that Evinrude employees have volunteered for the Annual Milwaukee Riverkeeper Spring Cleanup as part of the company’s Earth Day celebration, but it is the first time Evinrude donated an engine and boat directly to Milwaukee Riverkeeper.

“We are proud to partner with Milwaukee Riverkeeper and be a sponsor of its Annual Spring Cleanup because we stand by their mission and believe it is our duty to do our part to take care of our environment,” said Tracy Crocker, president of BRP Marine Group. “Evinrude is committed to ensuring our waters are clean for future generations to enjoy. As the cleanest engine on the market, we think it’s only fitting that an Evinrude engine power the great work of Milwaukee Riverkeeper. We hope our donation will further advance Milwaukee Riverkeeper’s tireless mission to restore and protect Milwaukee’s waterways.”

The boat and engine will be used to patrol the local waterways, assist the Milwaukee Riverkeeper team in taking samples, and monitor the water for different contaminants, as well as provide tours of the water to showcase the organization’s work to major donors, press and community ambassadors.

“We are so grateful to Evinrude and Alumacraft for their support of our work and mission," said Jennifer Bolger Breceda, executive director, Milwaukee Riverkeeper. "Being on the river is vital to our work. It helps us understand what is happening to the resource and to connect people to the river. A boat and engine are critical, so this donation is simply a perfect gift."

Headquartered in Sturtevant, Wisconsin, Evinrude is committed to protecting the local environment and ensuring clean air and water around the globe by dedicating their time and resources to develop clean technology and supporting important environmental initiatives like Milwaukee Riverkeeper’s Annual Spring Cleanup.

Evinrude’s engine line up, from 3.5 to 300 HP, offers customers superior value across a full range of applications, and are available at authorized Evinrude dealerships worldwide. Follow Evinrude on Facebook at www.facebook.com/brpevinrude.

About Evinrude:

Evinrude, part of the BRP Marine Group, is a global manufacturer of outboard marine engines. A model of innovation, Evinrude developed the first commercially viable outboard engine in 1909. Celebrating 110 years of innovation in 2019, Evinrude’s engine line up, from 3.5 to 300 HP, offers customers superior value across a full range of applications while meeting all global emissions standards. Engines are available at authorized Evinrude dealerships worldwide. For more information visit www.evinrude.com.

About Milwaukee Riverkeeper

Milwaukee Riverkeeper is a science-based advocacy organization dedicated to protecting water quality and wildlife habitat in the Milwaukee, Menomonee and Kinnickinnic River watersheds.

Milwaukee Riverkeeper advocates for compliance with environmental laws and is licensed by the Waterkeeper Alliance, a network with more than 300 organizations worldwide dedicated to protecting our waterways.

For more information about Milwaukee Riverkeeper, visit www.milwaukeeriverkeeper.org.