EVINRUDE iDOCK JOYSTICK PILOTING SYSTEM WINS TOP INDUSTRY AWARD FOR PRODUCT INNOVATION
STURTEVANT, Wis., September 20, 2017 – BRP, a world leader in powersports, announced today that the Evinrude iDock joystick piloting system has been awarded the National Marine Manufacturers Association’s (NMMA) Innovation Award in the Propulsion Parts, Propellers category at the 2017 International BoatBuilders’ Exhibition & Conference (IBEX).
iDock is the latest, but not the last, innovative addition to the Evinrude Intelligent Piloting System, a suite of Evinrude E-TEC G2 engine features designed to instill confidence in all boaters, by making their boat easy and intuitive to operate. Existing features include iSteer integrated dynamic power steering, iTrim automatic trim system, iControl digital shift and throttle, and iLink mobile display interface. These intelligent features take the guess work out of operating a boat, and offer users total boat and engine control. The iDock system, with an affordable price point and other industry-leading system innovations, allows users to easily maneuver their boat using a joystick for simple docking, in even the toughest conditions. The simplicity of the system requires much less time to become accustomed to, thus creating a more positive first time boating experience.
iDock is a fully integrated system that connects with the existing internal hydraulic steering feature of select Evinrude E-TEC G2 engines, reducing cost of parts, removing clutter on the transom and freeing up precious storage space. Because it leverages existing E-TEC G2 architecture, installation time is minimized – iDock models follow the same installation process as Evinrude E-TEC G2 engines and typically require less than one hour on the water setup. This allows Evinrude to offer the all-new iDock system for an unheard of MSRP of $5,999 USD for all iDock components, including the joystick, module and hydraulic hoses.
“Throughout the design process, our engineering team built our Evinrude E-TEC G2 engines to be expandable as new technology evolves,” said Olivier Pierini, Evinrude director of global marketing and strategic planning. “This forward thinking has allowed us to introduce our iDock joystick piloting system at an incredible value to the consumer, all while giving our users the ultimate ease of use. To be recognized by such a distinguished panel of industry experts for this innovation is truly an honor.”
The Innovation Awards program, organized by the NMMA and judged by Boating Writers International (BWI), recognizes exceptionally innovative new consumer marine products that best meet the criteria of “Having innovative distinction from other products currently manufactured in the marine industry; providing benefit to the marine industry and/or consumer; providing practicality of use; and are cost-effective.”
BRP's Evinrude engine line up, from 3.5 to 300 HP, offers customers superior value across a full range of applications. The all-new Evinrude E-TEC G2 engines are now available from 150 to 300 HP. Engines are available at authorized Evinrude dealerships worldwide. Follow Evinrude on Facebook at www.facebook.com/brpevinrude.
For a complete list of new and existing Evinrude dealers, visit www.evinrude.com.
BRP (TSX:DOO) is a global leader in the design, development, manufacturing, distribution and marketing of powersports vehicles and propulsion systems. Its portfolio includes Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft, Can-Am all-terrain and side-by- side vehicles, Can-Am Spyder roadsters, Evinrude and Rotax marine propulsion systems as well as Rotax engines for karts, motorcycles and recreational aircraft. BRP supports its line of products with a dedicated parts, accessories and clothing business. With annual sales of over CA$3.8 billion from over 100 countries, the Company employs approximately 7,900 people worldwide.
Ski-Doo, Lynx, Sea-Doo, Evinrude, Rotax, Can-Am, and the BRP logo are trademarks of Bombardier Recreational Products Inc. or its affiliates. All other trademarks are the property of their respective owners.