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Evinrude becomes MLF Bass Pro Tour Sponsor

STURTEVANT, Wis., January 17, 2019 – Evinrude announced today that it has signed on as a sponsor of the new Major League Fishing (MLF) Bass Pro Tour and will be the title sponsor of the series’ Stages in 2019.

The partnership is especially fitting because it brings together an iconic name that originated 110 years ago with one of bass fishing’s hottest brands today in MLF. The two share a focus on innovation that is mutually driven by the common desire to ensure the long-term health of the sport.

“There is great synergy in this teaming,” said Jim Wilburn, president and CEO, MLF. “Despite the disparity in age, Evinrude and MLF are a lot alike in how we got our starts from forward-thinking individuals and how each has continued to evolve since. The last three or four years have been a blur as our respective companies have worked feverishly to further enhance the angler experience and bring more participants into the sport.”

“We are very excited to partner with the MLF Bass Pro Tour for its first season,” said Tracy Crocker, president of the BRP Marine Group and senior vice president and general manager of Evinrude. “Professional bass fishing tournaments are an exciting way to attract new boaters to our industry, which is why we sponsor so many Bass Pro Tour anglers and the tournament itself. In addition to attracting new boaters, we are excited for the chance to help current anglers improve their technique. That’s why this year we will be launching the First Fish Moment during all MLF livestreams and shows.”

The First Fish Moment will highlight the best moments during the Bass Pro Tour that show anglers properly landing a bass, even under less than ideal conditions. Anglers competing on the MLF circuit are all about protecting their catch and being aware of how to do so effectively is very important. Evinrude launched the First Fish Moment to echo its core values of protecting the environment for future boaters to enjoy. Team Evinrude anglers are all equipped with the cleanest burning outboard on the market – the Evinrude E-TEC G2.

Evinrude’s sponsorship includes 30-second commercials and graphic billboards in Bass Pro Tour television programming, and a brand presence among the tour’s in-show and on-site opportunities, and MLF NOW!, the free live stream program that will deliver seven hours of real-time coverage during each competition day on www.MajorLeagueFishing.com.

The 80-angler MLF Bass Pro Tour field includes Bassmaster Classic champions, FLW Forrest Wood Cup winners, Anglers of the Year and top tour performers from throughout the world of competitive bass fishing. The 2019 Bass Pro Tour season opens January 29 in Kissimmee, Florida. The tour concludes with a championship event in August. 

Each Bass Pro Tour event will result in a two-hour television show that will air on Discovery Channel in the fourth quarter of 2019, and then repeat on Sportsman Channel in the first and second quarters of 2020.

MLF also has programming on Outdoor Channel, World Fishing Network, CBS, CBS Sports Network and Discovery Channel, and all episodes are available on-demand on My Outdoor TV (MOTV).

Evinrude’s engine line up, from 3.5 to 300 HP, offers customers superior value across a full range of applications, and are available at authorized Evinrude dealerships worldwide. Follow Evinrude on Facebook at www.facebook.com/brpevinrude.

About Evinrude:
Evinrude, part of the BRP Marine Group, is a global manufacturer of outboard marine engines. A model of innovation, Evinrude developed the first commercially viable outboard engine in 1909. Celebrating 110 years of innovation in 2019, Evinrude’s engine line up, from 3.5 to 300 HP, offers customers superior value across a full range of applications while meeting all global emissions standards. Engines are available at authorized Evinrude dealerships worldwide. For more information visit http://www.evinrude.com.

About Major League Fishing:
Founded in 2011, Major League Fishing (MLF) brings the high-intensity sport of competitive bass fishing into America's living rooms on Outdoor Channel, World Fishing Network, CBS, CBS Sports Network, Discovery Channel, Sportsman Channel and on-demand on My Outdoor TV (MOTV). The new Bass Pro Tour consists of eight events and a championship. MLF will also continue its popular Cup events and World Championship, all of which use the same entertaining and conservation-friendly catch, weigh and immediate-release format. For more information, visit www.majorleaguefishing.com and follow MLF on Twitter, Instagram and Facebook. Also, for more information about MLF anglers, see Game & Fish magazine, the official publication of MLF.

For more information:
Wendy Wilson
262-884-5548
Manager Public Relations
Evinrude
wendy.wilson@brp.com

Rus Graham
603-799-2540
Rushton Gregory Communications
rgraham@rushtongregory.com