BRP Acquires Alumacraft and Announces the Creation of BRP Marine Group
Evinrude’s Tracy Crocker appointed President of BRP Marine Group
STURTEVANT, WI – Evinrude today announced that it is now a part of the newly established BRP Marine Group. Evinrude, an outboard engine manufacturer that developed the first commercially viable outboard engine in 1909, will join Alumacraft, a 70-plus year-old manufacturer of aluminum fishing boats which was acquired today, as the first players in the new Group.
Tracy Crocker, Senior Vice-President and General Manager of Evinrude since 2017, has been appointed President of the Group, effective immediately. Crocker will be responsible for the strategic direction and operations of the BRP Marine Group while maintaining his active role at Evinrude.
The acquisition of Alumacraft and creation of BRP Marine Group reinforces BRP’s commitment to become a leading marine company.
“This acquisition is a natural first step for our newly formed Marine Group,” said José Boisjoli, BRP President and CEO. “In the short term, we plan to focus on network optimization to leverage the strengths of both product lines and gradually reinforce our presence in the industry. Along with our recognized approach to innovation and design expertise, we hope to transform this industry and do for the marine business what we have done for the powersports business.”
“We are pleased to welcome Alumacraft and its team to the BRP family and together we will build our Marine Group to support our goal to become a leading marine company,”,” said Crocker. “The formation of BRP Marine Group with two iconic marine industry players in Evinrude and Alumacraft will open up a world of possibilities for us within the marine industry. Our key objective is to provide high quality, innovative boats and engines that help families create unforgettable memories on the water. With the great people and thinking at Evinrude and at Alumacraft, we are definitely set up for success.”
Crocker continued, “For nearly 110 years, Evinrude has led years of invention, re-invention and innovation of outboard engine manufacturing. Leveraging BRP’s state-of-the-art manufacturing know-how and tradition of innovation will allow us to continue our development of innovative technology and production of user-friendly, fuel efficient, and environmentally friendly outboard engines.”
Evinrude and Alumacraft will experience no changes in day-to-day operations within the BRP Marine Group. Terms of the Alumacraft acquisition are not being disclosed.
Evinrude, part of the BRP Marine Group, is a global manufacturer of outboard marine engines. A model of innovation, Evinrude developed the first commercially viable outboard engine in 1909. Celebrating 110 years of innovation in 2019, Evinrude’s engine line up, from 3.5 to 300 HP, offers customers superior value across a full range of applications while meeting all global emissions standards. Engines are available at authorized Evinrude dealerships worldwide. For more information visit http://www.evinrude.com.