BRP Acquires Alumacraft and Announces the Creation of BRP Marine Group

    BRP Acquires Alumacraft and Announces the Creation of BRP Marine Group

    Evinrude’s Tracy Crocker appointed President of BRP Marine Group

     

    STURTEVANT, WI – Evinrude today announced that it is now a part of the newly established BRP Marine Group. Evinrude, an outboard engine manufacturer that developed the first commercially viable outboard engine in 1909, will join Alumacraft, a 70-plus year-old manufacturer of aluminum fishing boats which was acquired today, as the first players in the new Group.

    Evinrude donates new boat and engine to Milwaukee Riverkeeper at annual spring cleanup




    STURTEVANT, Wis., April 30, 2019
    – Evinrude and Alumacraft announced today the donation of an Alumacraft boat powered by an Evinrude E-TEC engine to the Milwaukee Riverkeeper. The boat and engine will be used to support Milwaukee Riverkeeper’s mission to protect and restore Milwaukee’s waterways. The boat’s maiden voyage was part of Evinrude employee volunteers' on-the-water cleanup efforts during the 24th Annual Milwaukee Riverkeeper Spring Cleanup event, which took place April 27, 2019. The new boat joined the fleet of Evinrude-powered boats as volunteers picked up trash and debris from the Milwaukee River.

    This year marked the third consecutive year that Evinrude employees have volunteered for the Annual Milwaukee Riverkeeper Spring Cleanup as part of the company’s Earth Day celebration, but it is the first time Evinrude donated an engine and boat directly to Milwaukee Riverkeeper.

    “We are proud to partner with Milwaukee Riverkeeper and be a sponsor of its Annual Spring Cleanup because we stand by their mission and believe it is our duty to do our part to take care of our environment,” said Tracy Crocker, president of BRP Marine Group. “Evinrude is committed to ensuring our waters are clean for future generations to enjoy. As the cleanest engine on the market, we think it’s only fitting that an Evinrude engine power the great work of Milwaukee Riverkeeper. We hope our donation will further advance Milwaukee Riverkeeper’s tireless mission to restore and protect Milwaukee’s waterways.”

    The boat and engine will be used to patrol the local waterways, assist the Milwaukee Riverkeeper team in taking samples, and monitor the water for different contaminants, as well as provide tours of the water to showcase the organization’s work to major donors, press and community ambassadors.

    “We are so grateful to Evinrude and Alumacraft for their support of our work and mission," said Jennifer Bolger Breceda, executive director, Milwaukee Riverkeeper. "Being on the river is vital to our work. It helps us understand what is happening to the resource and to connect people to the river. A boat and engine are critical, so this donation is simply a perfect gift."

    Headquartered in Sturtevant, Wisconsin, Evinrude is committed to protecting the local environment and ensuring clean air and water around the globe by dedicating their time and resources to develop clean technology and supporting important environmental initiatives like Milwaukee Riverkeeper’s Annual Spring Cleanup.

    Evinrude’s engine line up, from 3.5 to 300 HP, offers customers superior value across a full range of applications, and are available at authorized Evinrude dealerships worldwide. Follow Evinrude on Facebook at www.facebook.com/brpevinrude.

    About Evinrude:

    Evinrude, part of the BRP Marine Group, is a global manufacturer of outboard marine engines. A model of innovation, Evinrude developed the first commercially viable outboard engine in 1909. Celebrating 110 years of innovation in 2019, Evinrude’s engine line up, from 3.5 to 300 HP, offers customers superior value across a full range of applications while meeting all global emissions standards. Engines are available at authorized Evinrude dealerships worldwide. For more information visit www.evinrude.com.

    About Milwaukee Riverkeeper

    Milwaukee Riverkeeper is a science-based advocacy organization dedicated to protecting water quality and wildlife habitat in the Milwaukee, Menomonee and Kinnickinnic River watersheds.

    Milwaukee Riverkeeper advocates for compliance with environmental laws and is licensed by the Waterkeeper Alliance, a network with more than 300 organizations worldwide dedicated to protecting our waterways.

    For more information about Milwaukee Riverkeeper, visit www.milwaukeeriverkeeper.org.

    Evinrude named official engine supplier of American Magic, challenger for the 36th America’s Cup


    Left to right: Revelin Minihane, Tracy Crocker, and Dustin Burrell.

    STURTEVANT, Wis., April 29, 2019 – Evinrude announced today that it has been named Official Engine Supplier of New York Yacht Club American Magic, a professional sailing team and Challenger for the 36th America’s Cup. Evinrude will outfit American Magic’s fleet of chase boats with 300 HP E-TEC G2 engines. In addition, Evinrude will provide the organization’s technical crew with a  500-hour training course at its Sturtevant facility. Each engine will also be custom wrapped with an American flag-based design.

    “We are proud to sponsor New York Yacht Club American Magic in its challenge for the America’s Cup,” said Tracy Crocker, president of BRP Marine Group. “Competition is in our DNA and Evinrude engines have been on the transoms of countless boats that have set records and won tournaments throughout our brand’s more than 100-year history. It is an honor to power American Magic’s chase boats with E-TEC G2 engines and be a part of the team’s efforts to bring the Cup back to the States.”

    “Our fleet of chase boats is vital to American Magic’s on-the-water racing, training and safety,” said Terry Hutchinson, Skipper and Executive Director of American Magic. “We are thrilled with the reliability and power of our E-TEC G2 engines, and are grateful to have Evinrude onboard with our team.”

    The America’s Cup is the highest prize in sailing, and the oldest event in international sports. The Cup was first contested in 1851, predating the modern Olympic Games by 45 years. A 132-year stretch from 1851 to 1983 saw boats representing New York Yacht Club and the United States successfully defend the trophy 24 times. In 1983, Australia II became the first Challenger to successfully lift the trophy from the Americans. The Cup is currently held by the Royal New Zealand Yacht Squadron’s Emirates Team New Zealand, who will be the defending team in 2021.

    Evinrude’s engine line up, from 3.5 to 300 HP, offers customers superior value across a full range of applications, and are available at authorized Evinrude dealerships worldwide. Follow Evinrude on Facebook at www.facebook.com/brpevinrude.

    About Evinrude:
    Evinrude, part of the BRP Marine Group, is a global manufacturer of outboard marine engines. A model of innovation, Evinrude developed the first commercially viable outboard engine in 1909. Celebrating 110 years of innovation in 2019, Evinrude’s engine line up, from 3.5 to 300 HP, offers customers superior value across a full range of applications while meeting all global emissions standards. Engines are available at authorized Evinrude dealerships worldwide. For more information visit http://www.evinrude.com.

    Evinrude Donates $2 Million in Engines to ABYC Foundation to Combat Industry-Wide Technician Shortage

    MIAMI, February 14, 2019 - Evinrude, the American Boat and Yacht Council (ABYC) and the National Marine Distributors Association (NMDA) announced today that Evinrude will donate two million dollars’ worth of Evinrude ETEC G2 3.4L V6 outboard engines to the ABYC Foundation supporting next generation marine technician training. The donation, which is the largest of its kind in history, will support students in high schools and colleges across the U.S. and Canada. NMDA will provide funds for schools to purchase related materials and to transport the engines.

     

    “Recreational boats are becoming increasingly more integrated which requires technicians to be well versed in a multitude of advanced systems,” said Tracy Crocker, Senior Vice President and General Manager, Evinrude. “By donating Evinrude engines and our training curriculum, we are providing the tools necessary to increase the number of certified professionals trained to service modern, technologically-advanced direct fuel-injection engines. Furthermore, we are maintaining Evinrude’s long-standing commitment to the marine industry, while meeting dealer demands for additionally trained and talented employees.”

    Evinrude’s donation includes access to the entire Evinrude training curriculum, including fundamentals and professional level online courses.  Upon successful completion of this curriculum and associated tests, students will have the option to transition to the certification-level course at Evinrude’s technical training centers. In addition to the Evinrude training curriculum, highly discounted Evinrude outboard engine test tanks and Evinrude outboard educational service tool packages are available to schools. 

    ABYC is the premier non-profit member organization that develops global safety standards for the design, construction, maintenance, and repair of recreational boats. With the recent publication of Fundamentals of Marine Service Technology, a comprehensive training program geared toward secondary and post-secondary education, ABYC has demonstrated its commitment to the growth of the marine industry and is a natural partner for the donation.  ABYC will offer this accredited curriculum, which includes textbooks and training materials, together with the Evinrude outboards and training curriculum to schools. This program gives schools the tools needed to implement a standards-based curriculum including instructor guides, presentations, and sample tests.

    “ABYC is focused on addressing the shortage of qualified marine technicians by developing and marketing an accredited technical education program,” said John Adey, President, ABYC. “Evinrude’s donation will provide these students hands-on experience servicing marine engines based on ABYC’s current curriculum and is a key step in ABYC’s efforts to address the shortage of qualified marine technicians. While ABYC’s curriculum is general in nature, the addition of manufacturer-specific training enhances the value of the student to potential employers.”

    “Technical education and hands-on training need our full support so that students can develop their technical abilities and creativity,” said Jeff Wasil, Engineering Manager, Emissions and Regulatory Development, Evinrude.  “The donation package and partnership put together by Evinrude, ABYC, and NMDA provides a comprehensive marine technical training program, supporting schools and students with the tools they need to be successful in this industry.”

    NMDA will be providing matching funds to assist schools, as needed, with costs associated with purchasing test tanks, tools and with shipping outboards.  “NMDA’s mission is to advance industry growth by strengthening the supply chain, providing training and education, promoting best practices, and fostering partnerships with industry stakeholders,” said Nancy Cueroni, Executive Director, NMDA. “This donation from Evinrude is a historic step in support of marine education and we are thrilled to partner with Evinrude and ABYC to make this program possible.”

    To address the marine industry's need for post-secondary technical education, ABYC developed the Marine League of Schools. ABYC assists these schools in the areas of standards-based curriculum development and instructor training/certification to help ensure that the training provided is relevant and up-to-date. Member schools are nationwide and held to a high standard due to their affiliation with ABYC. Evinrude’s outboard engine and curriculum donation is being made available to these schools. 

    “Our faculty is very excited about the opportunity to access Evinrude’s innovative technology for our students,” said Ann Avary, Director of Skagit Valley College, Center of Excellence for Marine Manufacturing & Technology. “We hope this donation will inspire young people to pursue rewarding careers in the marine industry and open their eyes to the many opportunities available to them as marine technicians. We’re especially grateful to ABYC for its leadership and work in support of the educational mission of the Marine League of Schools, making this donation and opportunity possible.”

    Interested accredited schools can apply online by visiting the ABYC Foundation website at www.abycfoundation.org or contact ABYC for further information. Evinrude and NMDA will also be reaching out to their dealerships and distributor networks to identify specific schools which would provide the most meaningful impacts to local communities. 

    Broward College in Fort Lauderdale, Fla., Fort Myers Technical College, Fla. and Skagit Valley College in Mount Vernon, Wash., have already received engines. The remainder of the engines are scheduled to be placed within the next 12-36 months.

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    About Evinrude
    Evinrude, part of the BRP Marine Group, is a global manufacturer of outboard marine engines. A model of innovation, Evinrude developed the first commercially viable outboard engine in 1909. Celebrating 110 years of innovation in 2019, Evinrude’s engine line up, from 3.5 to 300 HP, offers customers superior value across a full range of applications while meeting all global emissions standards. Engines are available at authorized Evinrude dealerships worldwide. For more information visit http://www.evinrude.com.

    About the American Boat & Yacht Council and the ABYC Foundation
    Since 1954, the non-profit American Boat & Yacht Council (ABYC) has developed safety standards for boat design, construction, equipage, repair and maintenance. The essential global source of marine industry technical information, ABYC's product safety standards, credentialing, education, training, and other tools help members make boating safer.

    The ABYC Foundation supports the mission of the American Boat & Yacht Council, with a focus on workforce development and providing resources that create educational and lifelong career opportunities to both current and aspiring marine service technicians. To get involved, visit www.abycfoundation.org.

    About NMDA
    NMDA is the leading trade association for US and Canadian marine products distributors.  Members include major distributors, many leading product manufacturers and manufacturers’ representatives.  For more information visit www.nmdaonline.com, email info@nmdaonline.com or call 860.767.7898. 

    Evinrude becomes MLF Bass Pro Tour Sponsor

    STURTEVANT, Wis., January 17, 2019 – Evinrude announced today that it has signed on as a sponsor of the new Major League Fishing (MLF) Bass Pro Tour and will be the title sponsor of the series’ Stages in 2019.