From the experts in the press, here are a handful quotes on Evinrude E-TEC.

Automotive Design & Production, June 2003
"Yes, this is an outboard motor.  But it is a whole lot more.  It represents a model that other engineers should follow.  Including those who develop car engines."

Popular Science, April 2003
"The E-TEC series is the first step toward a greener motor.  In fact, this cleaner, quieter outboard line will be granted a three-star rating from the stringent California Air Resources Board."

Motorboating, May 2003
"Evinrude has just made outboards a lot more user-friendly.the smoothness of the motors impressed me."

Dockside Magazine, May 2003
"As promised, the E-TEC motors started at the turn of a key.  There was zero oil smoke and I could barely hear the engine running.  E-TEC will likely change the way we think about outboards."