Incredible prizes awarded for Evinrude Ultimate Fantasy Fishing Online Challenge
Sturtevant, WI, March 12, 2008 - BRP is giving away a once-in-a-lifetime chance to fish with an Evinrude professional angler and more than $175,000 in prize packages in its new Evinrude Ultimate Fantasy Fishing Experience Challenge (more details available at www.evinrude.com/en-US/fantasy/). The free fantasy fishing virtual game is designed for participants to compete in the five remaining regular season FLW tournaments.
"We've created an online contest that allows participants to win prizes based on Evinrude professional anglers' FLW tour success," said Richard Palmersheim, vice president, Marketing and Strategic Planning, Outboard Marine Engines division, BRP. "The grand prize winner gets the Ultimate Fantasy Fishing Experience - a day on his/her home lake with the Evinrude angler of his/her choice. The selected angler will act as the winner’s own private expert, giving lessons on how to dominate the local fishing hole while using the new equipment the participant has won."
The grand prize winner can choose a fantasy fishing trip with an elite Team Evinrude angler like Larry Nixon, three-time FLW tour champion, or Anthony Gagliardi, FLW Tour Angler of the Year, who will share their successful fishing tips and techniques to teach the winner how to catch even more fish. The pro will demonstrate how to use the new Evinrude E-TEC 250 H.O. powered Ranger® Z520 Comanche boat, the Minn-Kota® Maxxum Pro™ trolling motor and the Lowrance® fish finder. He will even help the winner pick out the best equipment to buy using a $2,500 Cabela's® gift card.
The Evinrude Ultimate Fantasy Fishing Experience Challenge plays like other fantasy sports. Getting started is simple and anyone can win. Players simply register and pick three Evinrude anglers to win a tournament from a group of 15 pros who are competing at one of the upcoming FLW tournaments.
Anglers will earn points based on how they finish at the weight in after each day of the event. The player whose team accumulates the most points will earn the first place prize for that tournament. The individual who earns the most points for all five tournaments will win the Ultimate Fantasy Fishing Experience. Additional prize packages include winner's choice of an Evinrude E-TEC outboard engine, Ski-Doo® snowmobile, Sea-Doo® personal watercraft or Can-Am® ATV. Complete game details and list of prize packages can be found on www.evinrude.com. BRP's Evinrude Outboard Engines division is a proud sponsor of the FLW.
Bombardier Recreational Products (BRP), a privately-held company, is a world leader in the design, development, manufacturing, distribution and marketing of motorized recreational vehicles. Its portfolio of brands and products includes: Ski-Doo® and Lynx™ snowmobiles, Sea-Doo® watercraft and sport boats, Evinrude® and Johnson® outboard engines, direct injection technologies such as Evinrude E-TEC®, Can-Am™ all-terrain vehicles and roadsters, Rotax® engines and karts.
www.brp.com
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For information:
Kevin Fryer
Marketing Coordinator
Tel: +1 262.884.5269
kevin.fryer@brp.com